Copernicus services for sustainable and environmentally-friendly tourism 

Tourism is one of the pillars of the modern economy. It accounts for 10% of GDP with an annualised growth of 3%. Despite 2020, where tourism has been hit hard by COVID-19, it is expected to reach a value of 2 trillion international tourists by 2030. On the other hand, planet earth is facing a serious problem of pollution, climate change and resource depletion. The main motivation of this project is to reduce the impact of tourism on planet Earth by implementing a business system based on supply, demand, but also environmental impact.

At the time of writing these lines, there are no solid tools to compute the environmental impact of a travel package, so it is difficult or impossible for a tourist to quantify its effect. Coupled with the current lack of knowledge of the average traveller, who does not know which modes of transport or tourist habits generate the most environmental impact, we find a strongly negative forecast. It is necessary to overcome both gaps, generating non-existent knowledge using satellite data on the one hand, and bringing this knowledge to the tourist through travel agencies on the other hand.

DeepCube aims to develop a pricing engine for hotel rooms and tour packages independent from the major reservation platforms and incorporating the environmental dimension and sustainable tourism. This will be achieved with a) the characterization of the present environmental conditions such as human pressure, water pressure, air quality, ecological potential, tourism attractivity using Copernicus data, and of the present demand using social media data, and b) the characterization of direct environmental threats such as water quality degradation, marine pollution, and air pollution. To do so, the DeepCube platform will allow the use of Machine Learning architectures, fed with EO and non-EO data, to compute the forecast of the environmental state as well as the compensation price of such a trip.

This tool will be the first tool on the market to calculate the environmental impact of a tourist trip with satellite data, with the capacity to expand globally. The tool will be tested by Terra Nordeste, a tourism agency whose business model is based on tailor-made trips throughout Brazil, to calculate the real environmental impact of a tourism package, both at the time and over time.


Use Case Leader
Murmuration SAS

Interested in learning more? Contact us!
Tarek Habib,
Alejandro Diaz,